Compare › clicks.page vs Vercel Web Analytics

clicks.page vs Vercel Web Analytics

If your site runs on Vercel, Web Analytics is a click away and costs very little. Here's what clicks.page adds, and when Vercel's built-in option is enough.

By Jaisal Rathee, who makes clicks.page·Facts checked on 1 October 2026 against Vercel Web Analytics's own pages (sources at the bottom)

The short answerVercel Web Analytics is the easiest choice for a Vercel site: cookieless, framework-aware and cheap per event. It only works on Vercel, though, and has no revenue, realtime, goals or funnels. clicks.page works on any host and is built around which visits pay.

Pick Vercel Web Analytics if…

Your site is on Vercel and you want zero setup^[2]
You only need pageviews, referrers and countries
Your Vercel Pro credit already covers it^[1]

Pick clicks.page if…

Your site isn't (only) on Vercel
You want revenue by source, realtime, goals and funnels
You want UTM campaigns without an add-on^[7]
You want to keep more than 12 months of history^[1]

The clicks.page dashboard: visitors, revenue and traffic sources for one website — clicks.page's dashboard, with sample data. Every number on it can be filtered, and sales sit next to the visits that made them.

Price at the same traffic

Vercel's free Hobby plan includes 50k events but is for non-commercial use only. A commercial site needs Pro: $20 a month platform fee with $20 of usage credit shared with hosting, then $3 per 100k events^[1]. Its cost depends on what else your Vercel usage spends the credit on.

clicks.pageVercel Web Analytics (Pro (commercial sites))

Monthly pageviews	clicks.page	Vercel Web Analytics
10k	$9/mo $90/yr	$20/mo
100k	$19/mo $190/yr	$20/mo
1M	$49/mo $490/yr	≈$30–50
Free plan / trial	14 days, no card	Hobby is free for non-commercial use^[1]
Websites	Up to 100 on every plan	Unlimited projects, deployed on Vercel only^[2]

Feature by feature

	clicks.page	Vercel Web Analytics
Revenue by traffic source	YesEach sale credited to the visit, source, page and campaign behind it, on every plan	NoCustom events only; no revenue metric^[3]
Payment providers connected natively	YesStripe, Paddle, Polar, Lemon Squeezy, Dodo Payments, Creem	No
No cookies (no consent banner for analytics)	YesCounts visitors with a daily-rotating one-way hash	YesNo cookies; daily-resetting hash^[4]
Where data is stored	PartlyCloudflare's global network; no EU-only option	PartlyUS company; location for analytics not documented
Realtime view	YesLive map and visitor list	NoNot found
Goals and custom events	YesPages, events from code, or clicks and form sends set up with no code	PartlyCustom events on Pro; no goals feature^[3]
Funnels	Yes	NoNot found
Import history from other tools	YesPlausible, Fathom, Pirsch, Umami, Simple Analytics and DataFast by API key; anything else by CSV	NoNot found
AI assistant referrals (ChatGPT, Claude…)	YesEach assistant as its own source, plus an AI traffic tile	NoNot found
Official MCP server for AI agents	YesSign in with OAuth; listed in Claude's connector directory	YesOfficial Vercel MCP tools^[5]
Google Search Console	YesSearch queries on the dashboard	NoNot found
Public dashboards	YesChoose exactly what's shown	PartlyNo public link; free read-only seats on Pro^[6]
Email reports and alerts	YesWeekly report, sale alerts, traffic spikes, milestones	NoNot found
Team members	YesInvite people to the websites you choose	YesVercel team roles^[6]
Tracking script size	≈7.4 KB compressed	≈2.0 KB compressed (our measurement)
Open source / self-hosting	NoHosted only	No

Where Vercel Web Analytics is better

Zero setup on Vercel, collected through your own domain^[2].
Cheap per event, and often covered by Pro's included credit^[1].
Framework-aware breakdowns by route and feature flag.
A tiny script: about 2.0 KB compressed (our measurement).

Where clicks.page is better

Works on any host, not only Vercel deployments^[2].
Revenue by source from six payment providers; Vercel has custom events but no revenue metric^[3].
Realtime, goals and funnels, none of which we found in Vercel Web Analytics.
UTM campaigns included; on Vercel they need the $10 Web Analytics Plus add-on^[7].
History for as long as you keep the site; Vercel Pro reports cover 12 months, or 24 with Plus^[1].
Imports, Search Console, email reports and sale alerts.

Realtime visitors in clicks.page — Realtime in clicks.page (sample data).

Moving from Vercel Web Analytics

Add clicks.page's one line (or paste one prompt into your coding agent) next to Vercel Analytics; both can run together while you compare. Vercel Analytics history can't be exported in full (CSV export is capped per panel), so clicks.page starts from the day you add it.

Questions

Does Vercel Web Analytics work on other hosts?

Not in practice: its setup relies on Vercel routes added at deploy time, and Vercel advises against proxying it^[2].

Is Vercel Web Analytics free?

On Hobby, for non-commercial sites, up to 50k events a month. Commercial sites need Pro^[1].

Can I use both?

Yes. They don't conflict, so you can run clicks.page alongside while you compare.

Try clicks.page for 14 days

No card. Add one line to your site, or paste one prompt into your coding agent.

Start tracking

Sources

Checked on 1 October 2026. Prices are in US dollars, before tax, for the cheapest plan that covers the traffic. If something here is out of date, email jr@clicks.page and we'll fix it.