Compare › clicks.page vs Umami

clicks.page vs Umami

Umami is an open-source, cookieless analytics tool you can use free on its cloud or host yourself. It's cheaper than clicks.page at every traffic level, so the question is whether what clicks.page adds is worth it to you.

By Jaisal Rathee, who makes clicks.page·Facts checked on 1 October 2026 against Umami's own pages (sources at the bottom)

The short answerUmami is free to self-host, has a free cloud plan, costs less at every traffic level, and has funnels, revenue events and an official MCP server. clicks.page connects to your payment provider so sales are linked to visits without writing revenue code, adds Search Console and sale alerts, and includes up to 100 sites.

Pick Umami if…

You want open source or to self-host for free^[10]
Price matters most: free up to 100k events^[1]
You're happy to send revenue events from your own code^[2]

Pick clicks.page if…

You want sales linked to visits straight from Stripe, Paddle, Polar, Lemon Squeezy, Dodo or Creem
You want Search Console queries next to your traffic
You want an email the moment someone pays
You'd like to import history from another tool yourself, in minutes

The clicks.page dashboard: visitors, revenue and traffic sources for one website — clicks.page's dashboard, with sample data. Every number on it can be filtered, and sales sit next to the visits that made them.

Price at the same traffic

Umami counts events: each pageview, custom event and stored property is one^[1]. Its free Hobby plan covers 100k events and one website; Pro is $20 for 1M events and 20 websites^[1]. At 100k pageviews, Hobby only covers you if you send no other events.

clicks.pageUmami (Hobby, then Pro)

Monthly pageviews	clicks.page	Umami
10k	$9/mo $90/yr	$0/mo $0/yr
100k	$19/mo $190/yr	$0/mo $0/yr
1M	$49/mo $490/yr	$20/mo not published
Free plan / trial	14 days, no card	Free Hobby plan; 14-day trial on paid plans^[1]
Websites	Up to 100 on every plan	1 on Hobby, 20 on Pro^[1]

Feature by feature

	clicks.page	Umami
Revenue by traffic source	YesEach sale credited to the visit, source, page and campaign behind it, on every plan	PartlyRevenue events sent from your code, by referrer and channel^[2]
Payment providers connected natively	YesStripe, Paddle, Polar, Lemon Squeezy, Dodo Payments, Creem	NoNo native integration found
No cookies (no consent banner for analytics)	YesCounts visitors with a daily-rotating one-way hash	YesNo cookies; no banner needed^[3]
Where data is stored	PartlyCloudflare's global network; no EU-only option	PartlyPick a US or EU region; US company, mostly US subprocessors^[4]
Realtime view	YesLive map and visitor list	Yes^[1]
Goals and custom events	YesPages, events from code, or clicks and form sends set up with no code	Yes^[1]
Funnels	Yes	Yes^[1]
Import history from other tools	YesPlausible, Fathom, Pirsch, Umami, Simple Analytics and DataFast by API key; anything else by CSV	PartlyFrom self-hosted Umami or CSV, done by their team, Pro and up; no Google Analytics import^[5]
AI assistant referrals (ChatGPT, Claude…)	YesEach assistant as its own source, plus an AI traffic tile	Yes“LLM” channel^[6]
Official MCP server for AI agents	YesSign in with OAuth; listed in Claude's connector directory	YesOfficial, read-only; Pro plan on Cloud^[7]
Google Search Console	YesSearch queries on the dashboard	NoNot found
Public dashboards	YesChoose exactly what's shown	YesShare URLs^[1]
Email reports and alerts	YesWeekly report, sale alerts, traffic spikes, milestones	PartlyCloud Pro and up^[8]
Team members	YesInvite people to the websites you choose	YesFour roles^[9]
Tracking script size	≈7.4 KB compressed	≈2.3 KB compressed (our measurement)
Open source / self-hosting	NoHosted only	YesFree, MIT licence^[10]

Where Umami is better

Price. Free up to 100k events, and $20 for 1M (against our $9, $19 and $49)^[1].
Open source (MIT) and free to self-host, with a large community^[10].
Funnels, retention, journeys and revenue events on every plan^[1].
An official MCP server with 23 read-only tools^[7].
A smaller script: about 2.3 KB compressed (our measurement).

Where clicks.page is better

Revenue without writing revenue code. clicks.page reads sales from Stripe, Paddle, Polar, Lemon Squeezy, Dodo or Creem and links them to visits itself. On Umami you send each revenue event from your code^[2].
Google Search Console queries on the dashboard (not found in Umami).
Sale alerts: an email the moment someone pays, with the source that brought them.
Self-serve imports from Plausible, Fathom, Pirsch, Simple Analytics, DataFast or any CSV. Umami's imports are done by its team, from Umami or CSV only^[5].
Up to 100 websites on every plan, where Umami's free plan covers one^[1].

Revenue by source in clicks.page — clicks.page's Revenue page (sample data), filled straight from the payment provider.

Moving from Umami

clicks.page imports your Umami history with an Umami API key (Umami Cloud or your own server), so your charts start years back. Imported history arrives as daily totals per page, source and country.

Questions

Is Umami free?

Umami Cloud's Hobby plan is free for 100k events and one website, and self-hosting is free under the MIT licence^[1]^[10]. clicks.page has a 14-day trial, then starts at $9 a month.

Can Umami track revenue?

Yes, if you send revenue events from your own code; it then breaks revenue down by referrer and channel^[2]. clicks.page reads payments from your provider instead, so no revenue code is needed.

Can I import my Umami data?

Yes, with an Umami API key, from Settings → Data.

Try clicks.page for 14 days

No card. Add one line to your site, or paste one prompt into your coding agent.

Start tracking

Sources

Checked on 1 October 2026. Prices are in US dollars, before tax, for the cheapest plan that covers the traffic. If something here is out of date, email jr@clicks.page and we'll fix it.