Compare › clicks.page vs Google Analytics 4

clicks.page vs Google Analytics 4

Q: Do I need a cookie banner for Google Analytics?

GA4 sets cookies by default, so in the EU and UK you generally need consent before loading it; Google's Consent Mode is built for this. clicks.page doesn't use cookies.

Google Analytics 4 is free and powerful, and it's what most people are leaving when they look at clicks.page. Here's an honest look at both.

By Jaisal Rathee, who makes clicks.page·Facts checked on 1 October 2026 against Google Analytics 4's own pages (sources at the bottom)

The short answerGA4 is free at any traffic a small site reaches, deeply featured, and tied into Google Ads and BigQuery. clicks.page costs money, but sets no cookies, shows data as it happens, and connects your payment provider so every sale is credited to its source without ecommerce code.

Pick Google Analytics 4 if…

Free matters most^[1]
You run Google Ads and want the integration
You need BigQuery exports or detailed roles^[2]^[13]
You have the time to set up events, conversions and reports

Pick clicks.page if…

You don't want cookies, or a consent banner for analytics
You want numbers now, not 12–24 hours later^[14]
You take payments with Stripe, Paddle, Polar, Lemon Squeezy, Dodo or Creem and want revenue by source without code
You want one calm page instead of reports and explorations

The clicks.page dashboard: visitors, revenue and traffic sources for one website — clicks.page's dashboard, with sample data. Every number on it can be filtered, and sales sit next to the visits that made them.

Price at the same traffic

Standard GA4 is free^[1]. Google doesn't publish a price for GA4 360, its paid tier.

clicks.pageGoogle Analytics 4 (standard)

Monthly pageviews	clicks.page	Google Analytics 4
10k	$9/mo $90/yr	$0/mo $0/yr
100k	$19/mo $190/yr	$0/mo $0/yr
1M	$49/mo $490/yr	$0/mo $0/yr
Free plan / trial	14 days, no card	Free^[1]
Websites	Up to 100 on every plan	Free, within Google's limits^[2]

Feature by feature

	clicks.page	Google Analytics 4
Revenue by traffic source	YesEach sale credited to the visit, source, page and campaign behind it, on every plan	YesFrom purchase events you send from your code^[3]
Payment providers connected natively	YesStripe, Paddle, Polar, Lemon Squeezy, Dodo Payments, Creem	NoNo native payment-provider integration found
No cookies (no consent banner for analytics)	YesCounts visitors with a daily-rotating one-way hash	NoSets _ga cookies for 2 years; EU sites usually need consent^[4]
Where data is stored	PartlyCloudflare's global network; no EU-only option	PartlyEU visitors collected in the EU, then central servers^[5]
Realtime view	YesLive map and visitor list	YesLast 30 minutes^[6]
Goals and custom events	YesPages, events from code, or clicks and form sends set up with no code	Yes“Key events”, 30 on standard^[2]
Funnels	Yes	YesIn Explorations^[7]
Import history from other tools	YesPlausible, Fathom, Pirsch, Umami, Simple Analytics and DataFast by API key; anything else by CSV	NoStarts from zero
AI assistant referrals (ChatGPT, Claude…)	YesEach assistant as its own source, plus an AI traffic tile	Yes“AI Assistant” channel^[8]
Official MCP server for AI agents	YesSign in with OAuth; listed in Claude's connector directory	PartlyExperimental, local-only, read-only^[9]
Google Search Console	YesSearch queries on the dashboard	YesUp to 16 months^[10]
Public dashboards	YesChoose exactly what's shown	PartlyThrough Looker Studio^[11]
Email reports and alerts	YesWeekly report, sale alerts, traffic spikes, milestones	YesScheduled PDF or CSV reports, admins only^[12]
Team members	YesInvite people to the websites you choose	YesDetailed roles^[13]
Tracking script size	≈7.4 KB compressed	≈150 KB compressed (our measurement)
Open source / self-hosting	NoHosted only	No

Where Google Analytics 4 is better

It's free at any traffic level a small site will reach^[1].
Depth: explorations, audiences, BigQuery export (unlimited streaming on standard), and detailed roles that can hide revenue from some users^[2]^[13].
Google Ads integration and Google's wider marketing platform.
Revenue by channel built into the acquisition report, once you send purchase events^[3].

Where clicks.page is better

No cookies. GA4 sets _ga cookies that last two years^[4], which is why most EU sites show a consent banner for it. clicks.page sets none.
Live numbers. GA4's daily data can take 12–24+ hours^[14]; clicks.page shows visits as they happen.
No sampling or thresholds. GA4 samples large explorations and applies data thresholds you can't adjust^[15]; clicks.page counts every visit.
Payments connected, not coded. Connect Stripe, Paddle, Polar, Lemon Squeezy, Dodo or Creem and every sale is credited to its source. GA4 needs purchase events from your code and has no native Stripe integration^[3].
A ~7.4 KB script against GA4's ~150 KB (our measurements).
Simplicity. One page with visitors, sources and revenue, built for founders rather than analysts.

Sources, pages, countries and devices with revenue in clicks.page — One page, no reports to build (sample data): sources, pages, countries and devices, each with its revenue.

Moving from Google Analytics 4

Export your GA4 reports as CSV (Reports → share → Download CSV) and upload them in clicks.page's Settings → Data. Your charts then start years back. You can keep GA4 running alongside while you compare.

Questions

Is clicks.page free like Google Analytics?

No. clicks.page has a 14-day trial with no card, then starts at $9 a month for 10k pageviews. GA4's standard version is free^[1].

Do I need a cookie banner for Google Analytics?

GA4 sets cookies by default^[4], so in the EU and UK you generally need consent before loading it; Google's Consent Mode is built for this. clicks.page doesn't use cookies.

Why are clicks.page's numbers different from GA4's?

Visitors who decline cookies, block Google's script, or fall under GA4's thresholds don't show up in GA4^[15]. clicks.page counts every visit except bots, so it usually shows more.

Can I bring my GA4 history?

Yes: export your reports as CSV and upload them in Settings → Data.

Try clicks.page for 14 days

No card. Add one line to your site, or paste one prompt into your coding agent.

Start tracking

Sources

Checked on 1 October 2026. Prices are in US dollars, before tax, for the cheapest plan that covers the traffic. If something here is out of date, email jr@clicks.page and we'll fix it.