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The 5 best Google Analytics alternatives in 2026

Google Analytics 4 is free and powerful, but it sets cookies, delays data by up to a day, and takes real work to answer simple questions. These five replace it for most small sites and startups.

By Jaisal Rathee·Updated 1 October 2026

DisclosureI make clicks.page, and it's first on this list because it's the one I'd choose if you sell online. The other four are tools I'd happily recommend, each described with its strengths and its catch, and every fact links to the vendor's own pages on our detailed comparisons.

How we picked

Easy to read: the questions you actually ask (where did visitors come from, what worked) answered on one page.
Privacy: cookieless, or at least able to run without them.
Honest pricing at 10k, 100k and 1M pageviews a month.
Revenue: can it tell you which traffic made money?
Moving in: can you bring your Google Analytics history?

At a glance

	Best for	Price	Cookies
1. clicks.page	Founders who want to know which marketing brings paying customers	$9 / $19 / $49 a month (10k / 100k / 1M pageviews); 14-day trial, no card	No cookies
2. Plausible	A mature, open-source, EU-hosted replacement	From $9 a month (10k pageviews, 1 site); 30-day trial, no card	No cookies
3. Fathom	One simple plan with 50 sites and proven uptime	From $15 a month (100k pageviews, 50 sites); 7-day trial, card required	No cookies
4. Matomo	Teams that need Google Analytics' depth without Google	Cloud from $26 a month (50k hits); free to self-host	Cookies by default (can be disabled)
5. Umami	Developers who want free, open-source analytics	Free up to 100k events (1 site); Pro $20 for 1M; free to self-host	No cookies

1. clicks.page

Best for: Founders who want to know which marketing brings paying customersPrice: $9 / $19 / $49 a month (10k / 100k / 1M pageviews); 14-day trial, no cardCookies: No cookies

Connect Stripe, Paddle, Polar, Lemon Squeezy, Dodo Payments or Creem and every sale appears next to the visit, source and campaign that made it, without ecommerce code. Realtime, funnels, no-code goals, Search Console, up to 100 sites and an official MCP server for AI agents are on every plan.

The catch: It's new (2026), hosted only with no EU-only option, and its script (~7.4 KB) is heavier than Plausible's or Fathom's.

Try clicks.page free for 14 days →

The clicks.page dashboard with visitors, revenue and sources — clicks.page's dashboard (sample data).

2. Plausible

Best for: A mature, open-source, EU-hosted replacementPrice: From $9 a month (10k pageviews, 1 site); 30-day trial, no cardCookies: No cookies

Running since 2018 with 21,000+ paying subscribers, EU-only hosting and an open-source Community Edition you can self-host.

The catch: Revenue goals, funnels and custom properties need the Business plan, and revenue amounts come from your own code.

clicks.page vs Plausible, in detail → · plausible.io

3. Fathom

Best for: One simple plan with 50 sites and proven uptimePrice: From $15 a month (100k pageviews, 50 sites); 7-day trial, card requiredCookies: No cookies

Polished and dependable: one plan with every feature, 50 websites included and 99.999% dashboard uptime on its status page.

The catch: No team logins or funnels yet, and anonymised EU data is stored in the US.

clicks.page vs Fathom, in detail → · usefathom.com

4. Matomo

Best for: Teams that need Google Analytics' depth without GooglePrice: Cloud from $26 a month (50k hits); free to self-hostCookies: Cookies by default (can be disabled)

The closest open-source match to GA: heatmaps, session recording, A/B tests, ecommerce reports, a GA importer and EU cloud hosting.

The catch: Much pricier on Cloud, sets cookies by default, and has a learning curve close to GA's.

clicks.page vs Matomo, in detail → · matomo.org

5. Umami

Best for: Developers who want free, open-source analyticsPrice: Free up to 100k events (1 site); Pro $20 for 1M; free to self-hostCookies: No cookies

MIT-licensed, free to self-host, with funnels, revenue events, an AI channel and an official MCP server.

The catch: Revenue needs events from your code, and its free cloud plan covers one website.

clicks.page vs Umami, in detail → · umami.is

Also worth a look

Simple Analytics: the strictest data minimisation, hosted in the Netherlands, with a free plan.
Pirsch: cheap, cookieless and hosted in Germany.
DataFast: revenue-first analytics with Shopify and WooCommerce integrations.
PostHog: product analytics, session replay and feature flags, with a big free tier.
Vercel Web Analytics: zero-setup basics for sites hosted on Vercel.

Questions

What's the best free Google Analytics alternative?

Umami: free up to 100k events on its cloud, or free to self-host under the MIT licence. Matomo and Plausible can also be self-hosted for free.

Which Google Analytics alternative shows revenue by source?

clicks.page connects to Stripe, Paddle, Polar, Lemon Squeezy, Dodo Payments and Creem and credits each sale to its source automatically. Plausible (Business plan), Matomo and Umami can show revenue if you send it from your own code.

Do these need a cookie banner?

clicks.page, Plausible, Fathom and Umami don't set cookies. Matomo sets them by default but can be configured without. Whether your site needs a banner also depends on everything else it loads.

Can I keep my Google Analytics history?

Yes, with any of these. clicks.page and Plausible accept GA exports; Matomo and Fathom have GA importers.

See which clicks make you money

14 days free, no card. One line on your site, or one prompt to your coding agent.

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